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100th Titanic anniversary sparks marketing frenzy

By: Chad Brooks, BusinessNewsDaily Contributor

titanic 100 art
Alexander Kaludov | Dreamstime.com

While it's not unusual for commemorative events to spark a marketing frenzy, the 100th anniversary of the Titanic's sinking is inspiring a wide range of unusual and varied business ventures. From memorial cruises to commemorative collectibles, businesses are making the most of the marketing opportunity.

Cruises, perhaps the most obvious – or the most bizarre, depending on your perspective – are among those looking to cash in. Several companies are offering trips that mirror the infamous ocean liner's route in an effort to give adventurists a feel for the Titanic's journey.

The Titanic Memorial Cruise, set to depart from Southampton, England, April 8, will retrace the original voyage of the so-called "Unsinkable Ship," which crashed and sank on April 14, 1912.

Other ocean-bound options include Fred Olsen Cruise Line's mini-Titanic cruise or a trip on the 694-passenger Azamara Journey, which is booked to visit the resting place of the Titanic April 15, after departing from New York.

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